eBook: The Modern Manufacturing CMO

As a marketing professional in any industry, you must always think about delivering highly personalized customer experience. This has been a struggle, especially for today’s modern manufacturing CMO.

As a Chief Marketing Officer (CMO) or marketing leader within an organization, you have the responsibility to represent the customer’s voice. As a modern CMO, you must use your power as the customer’s voice to evolve the role to align the organization around customer-centricity. Kickstarting a digital transformation starts with marketing and the time to start is now.

Utilizing Configure, Price, Quote (CPQ software) doesn’t seem like a starting point for marketing, but with highly-customizable products, your marketing department must create a buying journey that prospects will remember.

What’s in the Modern Manufacturing CMO eBook?

  • How CPQ integrated directly into your web experience can enable customers to configure, price and quote without any need for sales
  • How using stunning visualizations can let you showcase highly-customizable manufacturing products fast and accurately
  • How CPQ self-service can quickly make your customer’s product configuration experts
  • How delivering a customer experience from the front office to the back office will keep sales moving fast

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