As a marketing professional in any industry, you must always think about delivering highly personalized customer experience. This has been a struggle, especially for today’s modern manufacturing CMO.
As a Chief Marketing Officer (CMO) or marketing leader within an organization, you have the responsibility to represent the customer’s voice. As a modern CMO, you must use your power as the customer’s voice to evolve the role to align the organization around customer-centricity. Kickstarting a digital transformation starts with marketing and the time to start is now.
Utilizing Configure, Price, Quote (CPQ software) doesn’t seem like a starting point for marketing, but with highly-customizable products, your marketing department must create a buying journey that prospects will remember.
What’s in the Modern Manufacturing CMO eBook?
- How CPQ integrated directly into your web experience can enable customers to configure, price and quote without any need for sales
- How using stunning visualizations can let you showcase highly-customizable manufacturing products fast and accurately
- How CPQ self-service can quickly make your customer’s product configuration experts
- How delivering a customer experience from the front office to the back office will keep sales moving fast