HMF Cranes simplifies complex machinery sales with Tacton CPQ

HMF Group is one of the world’s leading manufacturers of truck-mounted cranes. Their cranes are used by a wide range of industries, including construction, transport and logistics, and infrastructure. 

With headquarters in Denmark, HMF is represented around the world through subsidiaries, sales, and service partners. With more than 500 employees and sales in 35 countries, HMF is passionate about providing powerful and reliable cranes. 

HMF’s success is based on being innovative, leveraging new solutions and working with a global network of sales and service partners. One of the solutions HMF is utilizing to help their quoting and ordering process is Tacton Configure, Price, Quote (CPQ). Check out how Tacton and our partner cpq.se helped HMF get the most out of their solution.

Key topics discussed:

  • Eliminating quoting complexity for industrial machinery sales
  • Error prone quoting and its impact to HMF
  • Training of new sales reps and fast onboarding of channel partners
  • Tacton’s impact on HMF’s customer journey with the creation of custom quotes from anywhere