Kramp is one of the largest technical wholesalers in Europe and a one-stop supplier of spare parts, technical services, and business solutions. With its experience and expertise, Kramp is also a strategic partner for agricultural, landscaping and forestry companies, as well as for the earth-moving industry sector and OEM companies.

Since implementing its Tacton CPQ and Design Automation solution, Kramp has entered a new era and can now offer and deliver configured products as if they were standardized, enabling higher efficiency and sales.

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“In the past, we did everything to the customer’s wishes. Today, the customer still has this perception, but we are in fact supplying a configured product based on carefully identified and standardized building blocks. This makes us faster and helps keep our stock levels down. It also ensures that products are already validated from a design and manufacturing point of view before an order is placed.”

Marcel Walvoort
Manager Product Configurator, Kramp