Recently Tacton and Scania celebrated 10 years of working together to sell their highly configurable automotive products. This milestone is a testament to Scania’s goal of defining the future of manufacturing by using Tacton’s powerful configuration technology to improve internal operations that would enable a one-of-a-kind customer journey. Let’s take a look at how Tacton has been able to help Scania dealing with product configuration.
Who is Scania?
Scania is a leading supplier of solutions and services for sustainable transport (trucks, busses, engines). Service-related products account for a growing proportion of the company’s operations, assuring Scania customers of cost-effective transport solutions and maximum vehicle uptime. Scania also offers financial services Scania’s research and development is concentrated in Sweden, while production takes place in Europe and South America.
How is Scania changing how vehicles are sold?
Before Scania and Tacton started working together, Scania struggled to manage the inherent complexities of delivering a customized truck that met the exact requirements of the customers. Their configuration process was resource-intensive, often requiring entire engineering teams to get right. The process was known to be slow, with the occasional quoting error and misconfigurations. The process was costly, not just in monetary terms, but also in customer confidence.
Errors aren’t acceptable to the B2B buyer because when they happen, customers are likely to find an option that can fulfill their needs. This of course leads to errors and unhappy customers which makes creating a cohesive internal experience even more important. Scania was no exception to these growing pains.
Putting the customer first
Working with Tacton has enabled Scania to simplify their product configuration in such a way that enabled them to build a configurator directly on their website. Using guided selling which creates an interactive dialogue based on the needs of the customer to find an optimal solution, Scania creates an experience that anyone, with or without product knowledge to find their perfect product.
Interested in learning more?
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