The eCommerce Surge in Manufacturing is here to stay
I had the opportunity to read Benedict Evans “The eCommerce surge” article, and I was really taken aback by the impact that this period of uncertainty and global crisis is having on the e-commerce business even for manufacturers.
Sure, it was logic that in a time where meeting people is not recommended, digital purchases would have increased, but the graph is very impressive: In the last few months, e-commerce has experienced the same growth as in the last few years combined.
What is happening is a revolutionary change in the way customers interact with companies, and this change is here to stay well after the pandemic.
Despite this, a surprising number of contacts I am having in these weeks tells me that they have paused or postponed their plans for digital commerce!
Sure, companies need to tackle problems caused by the pandemic, because the increase in digital sales does not cover the loss in the offline channels. But as the history of brands like Apple or Tesla tells us, when there is a radical shift of equilibrium in the world, whoever or whatever can ride that wave is destined to remain in a leadership position for the future.