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who uses cpq?

What kind of manufacturers are using CPQ?

What if you could configure anything? 

In today’s fast-paced manufacturing landscape, customization and personalization have become essential to meet the changing demands of customers. Manufacturers need to efficiently configure complex products and manage intricate pricing structures while ensuring accuracy and speed. To simplify this process, many companies are turning to Configure, Price, Quote (CPQ) software. 

Manufacturers across different industries are beginning to see the value CPQ software is bringing to their everyday sales and engineering processes. A company that uses CPQ software for their sales process typically has a complex product or service offering, with many customizable options and pricing variables.  

CPQ is particularly useful for companies that manufacture or sell products with multiple configuration options. CPQ helps manufacturers streamline their processes, enhance efficiency, and deliver accurate quotes and configurations to customers. Let’s look at a few different kinds of manufacturers who are using CPQ and the benefits. 

What kind of manufacturers can benefit from using CPQ? 

Industrial equipment manufacturers:  

Companies that manufacture complex machinery and equipment, such as manufacturing plants, material handling equipment, and medical equipment often have numerous configurable options. CPQ can help these companies to quickly generate accurate quotes for customers, taking into account the specific configuration of the product. 

Automotive manufacturers:  

Automotive companies that offer customizable cars, trucks, and other vehicles often have a wide range of options for each vehicle model. CPQ can help these companies to streamline the sales process, providing accurate quotes to customers and ensuring that the vehicle is configured correctly. 

Elevator manufacturers: 

Elevators often involve intricate configurations with various components, specifications, and regulations. The software ensures that all components are compatible and generates accurate configurations based on predefined rules, reducing errors and minimizing the risk of incompatible combinations.  

Watch how Swift Home Lifts use CPQ

Packaging and production lines manufacturers:

Packaging and production lines often involve a wide range of components, options, and configurations. CPQ software allows manufacturers to create a comprehensive catalog of components and configurations, enabling easy selection and customization of the packaging or production line equipment. Sales representatives and customers can configure the equipment based on their specific needs, ensuring accurate and compatible solutions. 

Read how Plus Pack is using CPQ 

Industrial Refrigeration Manufacturers

A new and emerging industry that is investing into CPQ solutions is Industrial Refrigeration manufacturing. This field involves highly specialized and complex systems that require precise configurations to meet specific environmental and operational requirements.

Tacton CPQ can significantly enhance the efficiency and accuracy of the Industrial Refrigeration Systems market by streamlining the complex configuration, pricing, and quoting processes.

Industrial refrigeration systems often need to fit into specific spatial configurations within a client’s facility, which can vary greatly depending on the type and size of the operation. CPQ software aids in layout planning by allowing sales and engineering teams to visualize and configure systems within the actual spatial constraints of the client’s environment.

This ensures that the designed systems not only meet functional requirements but also fit perfectly into the available space, optimizing both performance and usability. By addressing spatial challenges effectively, CPQ helps in delivering solutions that are both efficient and practical, further enhancing customer satisfaction and operational efficiency.

Large system manufacturers:

Large system configurations can be intricate and involve numerous components, options, and dependencies. CPQ software provides a user-friendly interface that simplifies the configuration process. It guides users through selecting compatible components, managing dependencies, and ensuring that all requirements are met. This simplification reduces errors and improves the efficiency of the configuration process. 

By leveraging CPQ software, large system manufacturers can simplify the configuration process, automate pricing and quoting, enhance visualization, improve collaboration, integrate with engineering and manufacturing systems, and gain valuable data insights. 

What are the benefits these manufactures are seeing using CPQ?  

Enhanced configurations: 

With CPQ software, manufacturers can configure even the most complex products quickly and accurately. The software allows for easy selection of components, features, and options, ensuring that customers receive tailored solutions that meet their unique requirements. 

Error-free quotes and pricing: 

Manual calculations are prone to errors, which can lead to costly mistakes and delays. CPQ software automates the pricing process based on predefined rules, ensuring accuracy and consistency. It enables manufacturers to generate error-free quotes with up-to-date pricing information, discounts, and promotions, improving customer satisfaction. 

Efficient sales processes:  

CPQ empowers sales teams by providing them with a user-friendly interface to configure products, select pricing options, and generate quotes in real-time. The software automates approval workflows, reducing administrative burdens and enabling sales representatives to focus on building relationships with customers and closing deals. 

Rapid turnaround time: 

CPQ eliminates time-consuming manual processes, enabling manufacturers to respond to customer inquiries and generate quotes with remarkable speed. By streamlining the quote-to-order process, manufacturers can shorten sales cycles, gain a competitive edge, and improve overall operational efficiency. 

Accurate order fulfillment:  

By integrating CPQ software with ERP systems, manufacturers can ensure seamless data transfer from the sales process to production and order fulfillment. This integration minimizes the risk of miscommunication and ensures that the final product matches the customer’s specifications precisely. 

Data-driven insights: 

CPQ provides manufacturers with valuable data and insights into customer preferences, sales trends, and pricing strategies. Analyzing this data can help manufacturers make informed decisions, optimize product offerings, and identify upsell and cross-sell opportunities. 

Who uses CPQ? 

Overall, companies that use CPQ software typically have complex product offerings, and the ability to accurately configure, price, and quote their products is critical to their success. CPQ software helps these companies to streamline their sales process, reduce errors, and improve customer satisfaction.

Author: Michael Brassea