Insta GmbH

The Challenge

Insta realized they were facing a challenge selling their creative lightline system to architects because of the mass number of components. If a customer wanted a project-specific item from Insta their technicians were responsible for finding these items.

Without the proper software to help technicians, this painstaking process took hours of searching by hand. Insta also tried to work with other solutions to showcase their products through their website, which failed to give a clear visual of the actual product. The quotations at the beginning of projects would also slow down due to errors in the original quote, this is when Insta GmbH began searching for a solution.

The Solution

Insta wanted a configuration solution that would help enable their sales, technicians and marketing teams to plan the complex systems efficiently. Insta chose a CPQ (Configure, Price, Quote) solution to address their unique challenges.

Tacton’s CPQ tool helped calculate the exact measurement for Insta’s manufacturers who are cutting the lighting material. Before using a Tacton solution the dimensions of products would need to be handmade, which lead to mistakes. Using a CPQ tool allowed for exact measurements to be measured right the first time, every time.

Once Tacton was implemented the sales team saved between 850 and 1,200 hours per year related to project calculation.

About Insta

“Tacton automated our processes significantly, making it easier to generate solid leads. Customers are also able to configure their own product by using the Tacton via our web page, those configurations are sent automatically to our CRM system, generating leads.”

Henning Lanwer-Insta GmbH

Founded in 1970 Insta GmbH is a leader in the production of electronics, systems, software and electromechanics solutions. The Insta Technology Center has more than 580 employees that develop and manufacture innovative products and systems for modern architectural lighting.

The Results

  • Saved 1,200 work hours per year
  • 100% accurate quotes
  • Used as a lead generation tool
  • Created accurate documentation